William Hill Won’t Sign Up to the Irish Safer Gambling Code

By | October 12, 2021

The major sportsbook company, William Hill, rejects all proposals to sign up for the Safer Gambling Code, which was launched by the Irish Bookmakers Association (IBA) earlier this year. As the news in the Irish bookmaking sector reports, the other betting companies in the country have already approved the Code.  

The IBA’s Safer Gambling Code sets new rules for the marketing of games of chance, banning gambling ads for the live television broadcast. The Code also prohibits the use of credit cards for transactions on betting and casino sites. In addition, the Irish Bookmaking Association plans to create an independent regulatory authority that will supervise compliance with the new rules.

However, William Hill’s refusal to abide by the Code could lead to a disagreement in the betting sector and undermined the IBA’s attempts to create a safer gambling environment in Ireland.

An official spokesperson from the sportsbook operator has stated that William Hill didn’t sign up for the Code because the firm is not an IBA member. Moreover, currently, the betting company can’t join the Association as it only includes retail ops in Ireland. The spokesperson added that if the situation changes, William Hill will explore an option of IBA membership. The betting firm also waits for the Code to be legislated by the Irish government and assures that it will comply with the Code as soon as it becomes an official law.

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