“2022 Marketing Investment Forecast” is purposed for identifying the marketing state, especially relative to the investment factor.
According to the report, American companies spend $1.4 trillion on marketing in 2021. More specifically, it was 40% of the global spending in that year. Chinese companies’ spending consisted of 13% of the global spending. The Forrester experts are sure that the Chinese companies will motivate the global spending increase.
Brandon Verblow, Forrester forecast analyst, sees the recovery of confident marketing investments after the global pandemic. He is confident that the annual growth rate (CAGR) from 2021 to 2025 will be 6%.
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