As the latest news in the British casino sector informs, the Gambling Commission of the UK has recently developed a framework for Single Customer View (SCV), which allows gambling ops to share data about customers to avoid gambling harm.
The new set of rules was worked out in collaboration with Information Commissioner’s Office (ICO). The ICO has backed up the Commission’s data protection policies in a response to DCMS’s consultation. In the report published earlier this week, ICO has welcomed a new innovative approach to data sharing. However, the Office has also highlighted that the authorities should clarify who will be responsible for handling and safeguarding the shared information.
Casino ops are going to share data about online players
The Single Customer View approach is aimed at reducing harm from gambling among British casino players. The SCV solution targets online gamblers, as they tend to have multiple (up to three) accounts at multiple digital gambling platforms and, thus, are at a higher risk of developing an addiction to gambling.
Under the new regulations, sportsbooks and casino ops should share data about the behavior of players to develop a comprehensive player profile and identify players with signs of problem gambling.
The SCV solution isn’t mandatory for betting and casino sites yet. As GC’s executive, Tim Miller, stated, the Commission is looking forward to industry piloting and evaluating the approach.
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