Local SEO services providers are highly appreciated in the iGaming vertical. Many news articles about the casino industry report an increased interest in local SEO from gambling ops around the globe.
The local SEO services ensure that the casino site appears in map views of search engine results pages (SERPs) or makes it to the top-3 businesses (map pack) of a Google page after location-based search. However, these results can change according to the searcher’s location.
To get viewed by the potential players the gambling businesses must be in the top-20 ranking on Google. The main factors that determine the search ranking are:
Google My Business listing;
name, address, and phone number (NAP) of the casino in high-quality local search citations;
use of local keywords;
As the local search engine optimization is based on map searches and targets geo-specific queries, it is a preferred promotion strategy for land-based casinos.
Top-3 reasons for a casino business to hire a local SEO company
Some casino businesses might ask why do they need to work with a local SEO company? Login Casino provides useful infographics to highlight the importance of location-based searches for any company, including casinos. According to Google statistics:
80% of users search for local businesses.
50% of users who searched for a local business on their phone went to a venue within a day;
34% of searchers on tablet or PC did the same;
78% of location-based mobile searches ended in offline purchases.
Besides, marketing experts in the casino niche provide few other compelling reasons to adopt local SEO to the promotion strategy of a gambling establishment:
Local SEO services are budget-friendly. Local SEO experts can set up and casino businesses’ profiles on online directories for free. Also, compared to other means of promotion, hiring a local SEO agency or an expert is cost-efficient. A local SEO campaign usually costs between $300 and $2 000 per month.
It’s a great way to acquire new customers and sales leads. Moreover, these customers are already interested in casino venues.
Local SEO helps to build trust with users of casino software. Upon clicking on the page on Google My Business or Facebook, searchers can see honest reviews of other players.
Gambling operators run their businesses in different and often highly regulated jurisdictions. Gambling laws and target audiences differ from country to country, the preferences of casino players also change according to location. Moreover, potential customers tend to search for casino venues based on their actual location. That’s why local SEO services that help businesses to obtain high-ranking in a specific location, can be beneficial for a casino business.