Considering the research data, the first information is about the state of the web. There were fixed fewer new URLs in the top 100 in 2021, compared to 2020.
The search sector also included some updates like 60% of unique search terms consisted of informational keywords. The majority of the searches were 1-2 words.
The e-commerce sector faced a significant decrease in organic traffic (23.3%) in 2021. And the main proof is Amazon’s 37.5% loss of its organic traffic.
Concluding, the State of Search found out that the largest domains look forward to restarting their growth after the pandemic.
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