Scientific Games’ OpenSports finds more success at Grand National

By | April 13, 2021

Scientific Games has broken its records again in 2021, this time at the Grand National at Aintree Racecourse on Saturday, building on the success of its OpenSports platform at the Cheltenham Festival.

The Nasdaq registered firm reported over 50 million bets placed through OpenSports, utilised by a range of online and retail operators, with over 19 million bets placed on the Grand National uptself.

This represents an increase of 60.5% on the figures from the last race in 2019, whilst total account transactions across the three days of the Aintree festival were up 55% when compared to 2019.

Additionally, the platform delivered 100% stability and uptime, with one operator registering over 57,000 peak pets per minute. Meanwhile, OpenSports recorded a total peak record of 115,000 bets per minute across all operators.

“At the outset of our transformation process, two key paths were identified,” Keith O’Loughlin, SVP Sports at Scientific Games. “Firstly, our 25-year reputation for stability and reliability were absolutely non-negotiable.

“Secondly, we set about completely modernizing our technology by shifting services to the cloud and using cutting-edge frameworks like React and Python for our artificial intelligence needs.

“Combining these ingredients with over 900 dedicated sports technologists, our customer deployment pipeline is now second to none.”

In addition to OpenSports, which can be used for multiple sportsbook products along with horse racing, Scientific Games also launched its OpenArena sports content aggregation platform earlier this year, which currently has over 35 third-party sports content provider clients.

O’Loughlin added: “That’s what makes this Grand National performance even more outstanding. The sheer volume of new deployments our teams are delivering in parallel. Three years ago, we were integrating one or two new customers a year.

“This year, we’re on track to deploy forty across some of the world’s most profitable markets. A huge credit to our global team and the long-term partnership approach we continue to build with market leaders.”

The firm’s Grand National success builds on its record breaking statistics from last month’s Cheltenham Festival, where 100% platform stability was also achieved, in addition to a total number of 70 million bets placed across all operators, including William Hill, Ladbrokes, Coral, Paddy Power and Betfair.

“Over the last three years, teams across SG Digital have transformed our OpenSports technology to meet the demands of the world’s leading operators,” said Jordan Levin, Group CEO, Digital for Scientific Games.

“Whether it’s the Grand National, the Big Game or the Melbourne Cup, we have a responsibility to the largest sportsbooks in every corner of the world to deliver on our promises and exceed their expectations.”

In addition to the record number of bets taken by platforms such as Scientific Games’ OpenSports, this year’s edition of the Grand national also netted a viewership of 8.8 million, the highest since ITV secured broadcasting rights from Channel 4 in 2017.

Perhaps more significantly, Rachael Blackmore made history by becoming the first female jockey to win the coveted race since its inception in 1839, riding the 11/1 thoroughbred Minella Times.

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