Retail Betting: Importance and Opportunities

By | November 13, 2021

The Betting on Sports Europe conference has welcomed betting experts from different markets to share their thoughts on the future of the industry. On November 10, 2021, speakers discussed the global industry transfer to digital space caused by the pandemic. Check the global market’s latest betting news to know more about the industry.

After the global pandemic, all the gambling sectors have changed a lot. Some of them faced tough conditions, which made the customers acquiring more challenging. The experts shared their thoughts on the best ways the bookmakers can do to keep the business profitable.

Matt Davies, Head of Retail at Star Sports, noticed that the main goal of the UK bookmakers is to entertain the customers and keep them safe. He has also mentioned that the market is working on joining all the channels together, which will guarantee omnichannel retail.

The retail opportunities in the betting industry were discussed as well. Carlo Di Maio, CEO of Romania at Fortuna Entertainment Group, is sure that retail is still very important for the betting operators’ revenues. If the customers are fully satisfied, the profit is growing in direct ratio with the users’ activity.

According to Carlo Di Maio, the Romanian market is trying to keep the land-based operators alive. However, currently, Romania is on the 4th COVID-19 wave, and at the same time, the percentage of the green passes in Romania is 40%.

Talking about Italy, the speaker has mentioned that Italian customers prefer cash payment more than cards, and currently, the Italian market is trying to figure out how to provide a less-stressed transfer into the digital space and make the retail work.

The speakers agreed on the global betting industry’s purpose to keep the customers entertained and the most importantly safe.

Find the global betting industry news on the gambling online magazine website.

Read more: Interesting facts about online gambling in Europe

Read more: Sports bets: guide, tips, and opportunities

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