Although this iGaming platform has a very sweet name, Pink Casino is a real strong performer in the casino market.
So, what makes this gambling website so popular among players? Read the in-depth overview of Pink Casino and find out the facts, which you should know before playing at this online casino.
Pink Casino: business information
While every casino is just a gambling platform for users, from operators’ perspective, a casino is a business. Pink Casino also has its story as a gambling company. The casino was registered as a private limited company in June 2020 with an office in England, London. The company has got the SIC (Standard Industrial Classification) number and category – 92000 – Gambling and betting activities.
The brand owner was Intellectual Property and Software Limited. Now this company belongs to LeoVegas. It is a Swedish gambling firm, which specializes in mobile solutions, as well as the development of casino games. The companies agreed on the acquisition deal back in 2018. Besides, in 2020, LeoVegas shared its plans to introduce Pink Casino to the Canadian market. In such a way, the company wanted to increase its revenue, using already existing brands and products.
It is worth mentioning that Pink Casino is a licensed brand as it holds a license from the UK Gambling Commission. However, even the availability of a license hasn’t prevented this company from several scandals connected with advertising rules. In 2018, the Advertising Standards Authority (an independent body responsible for the control over the advertising vertical in Great Britain) laid an accusation against Pink Casino. According to the accusation, the casino didn’t comply with the CAP Code – a set of advertising regulations applicable for marketing and promotions in the United Kingdom.
So, what was the problem with the advertisement? According to the casino news articles, the company sent an advert to its clients, which informed them that they could get a free scratchcard. However, it turned out that this service wasn’t free indeed. The information in the email assured recipients that they didn’t need a deposit to play the game. In fact, this statement was misleading, which made some players complain about this.
The ASA concluded that Pink Casino violated the rules by providing false information to players. For example, if users had some money on their deposit, they were required to spend them before activating the bonus. The Authority banned the provider because this promotion could potentially result in financial losses. In this situation, the casino infringed CAP Code’s rule 3.1.
It was the only case when Pink Casino was detected as being not honest with its clients. Now the operator still attracts many players.