Pedro Filgueira, the European Business Developer at FBM & FBMDS, discussed the new trends and future opportunities for operators in the LATAM gambling market.
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What products are the most successful in the South American gambling market?
After a few years exploring different South American markets in the land-based universe and during the last years in the online segment, I believe that operators must try to understand the strong connection between any market and its own culture. LATAM region is very diverse and each country has a very specific environment and player profile.
There are countries like Brazil where there is a huge passion for video bingo games.
If we talk about Mexico, for example, people play video bingos regularly too, but they are also very receptive to slots games with innovative features and attractive gameplay.
During the pandemic and lockdown, there was a transition from land-based gambling to iGaming. How have the operators and gamblers gone through it? Have you noticed any important changes?
The iGaming was already growing consistently in different regions of the globe during the past years, but obviously, this context favored an exponential growth of the online casino games suppliers and operators.
I have seen an increase in the players’ activity as well as in terms of market requests. There is also a global idea that this is a very important moment in the redefinition of online and land-based casino players’ profiles. So obviously, it’s so important to be watchful to actual and potential clients’ and partners’ feedbacks to provide solutions and products that are one step ahead of the competition.
Online gambling market of what country is the most promising, from your point of view?
It’s hard to identify one online market because many opportunities appear for online casino brands almost everywhere, for example, in European countries like Portugal and Spain. In Latin America, there are nations like Colombia and Mexico that are also increasing their activities significantly. Additionally, the Brazilian market is full of potential. This market is waiting for a clear legal framework to return as a global reference in the casino industry.
How has the Latin American gambling market changed after the pandemic? Has it returned to that pre-COVID stage?