Kindred Group has signed a new global payments partnership with MuchBetter, which will see its entire brand portfolio gain access to the digital payment specialist’s smart e-wallet app.
Through the agreement, the payment app will be made available to players across all Kindred brands, starting its roll-out with Unibet, Bingo.com and Maria Casino.
Operating since 2017, MuchBetter is a digital payments specialist which provides an end-to-end e-wallet service that has been customised for igaming player needs, whilst also guaranteeing the lowest transaction rates for operators.
“When an iGaming operator grows rapidly across lots of different regions at the same time, it needs a trusted payment partner with an agile team and experience navigating challenging regulatory requirements,” said MuchBetter founder and CEO, Israel Rosenthal.
“This is what we offer to all our operators, and we are excited to work with such a big iGaming brand in Kindred. We set up MuchBetter to meet the needs of operators and players alike. To hear that Kindred players specifically requested MuchBetter as a new payment option is testament to our growing reputation in the industry among players.”
Kindred believes that selecting MuchBetter as its new payment partner will help the group to ‘navigate complex regulatory requirements’ across Europe and North America.
Phaedra Debattista, Kindred Group’s senior payments solutions manager, added: “We are committed to offering players a better and safer way to gamble.
“We listened to our players and chose MuchBetter as a new payment partner for its seamless and secure user experience. MuchBetter’s regulatory expertise in our key regions and unique commercial model were also important considerations, and where the team has been incredibly helpful already.”