The Irish Bookmaking Association (IBA) has announced several changes to the country’s Safer Gambling Code in the latest legislation news. In particular, major bookmakers in Ireland are set on banning the use of credit cards for wagering on the most popular sports in the world.
The industry-wide ban will be imposed on both online bookmaking websites and land-based wagering shops. While some of the sportsbook operators have already adopted the change, the others are going to enact the necessary technology changes as soon as possible. The updated Code on Safer Gambling is expected to come into force by the end of 2021.
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IBA will restrict ads on live sports betting
As a part of IBA’s safer gambling initiative, the organization has also introduced a whistle-to-whistle ban on betting ads during live sport.
The ads of bookmaking ops will be banned from TV broadcasts until 9 pm. For the live sporting events, the betting ads will be allowed to run from 5 minutes before the beginning of the event to 5 minutes after its’ end, including the breaks in play.
Sharon Byrne, the Chair of IBA, believes that the newly imposed bans will increase the safer gambling standards in the country. Byrne, however, recognizes that, apart from the Code, there is more to be done to combat problem gambling in Ireland.
All members of the IBA, such as Entain, Flutter Entertainment, and Boleysport, have already committed to an updated Safer Gambling Code. The top-ties sportsbook ops, including Kindred, Bet365, and Betway, have also joined the initiative.
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