How’s EURO 2020 Changed the Betting Market in Belgium?

By | August 4, 2021

According to the latest betting news, EURO 2020 has strongly influenced bookmakers’ income around the world. The Belgian gambling regulator has published a report that shows how high the betting activity has grown.

The Gaming Commission (CJH) has specified a few topics in the report:

the number of new online players;

From June 11 to July 11, 2021, the total number of new online players is 36 418. Comparing to the pre-championship stage, when there were 8 978 new players from May 11 to June 10, 2021, the growth is pretty perceptible. Right after the EURO cup was finished, the growth of upcoming online players stopped abruptly. And from July 12 to July 25, 2021, there were 4 722 new online players.

the number of new accounts;

On this topic, only accounts on the licensed Belgian websites of bookmakers were taken into account. During the championship, there were created 93 685 new accounts. If before the European Football Championship 2020 players created 1 151 accounts, then during this big sports event the number increased by 162%.

the activity of players;

The number of active players, who played every day, during EURO 2020 is 191 434 per day. It’s more than before the championship by 13%. The post-championship stage showed a drop in the quantity of active online players to 107 849 per day.

requests for exclusions;

The request for exclusions could be made by players themselves or the third party. During the EURO cup, the total number of such requests was 375.

The CJH had undertaken the required action to protect the market and its customers. The authority started campaigns. One of them was against illegal gambling that reminded users to use only licensed websites to bet. And another one was created to reduce the level of gambling addiction in the country.

34% of the online players were between 21 and 29 years old. There was 4% of players over 60. It’s the smallest age group at EURO 2020. The youth aged between 18 and 20 played, too (8.7%).

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