Guy Fieri Opening Third Restaurant on Las Vegas Strip

By | January 19, 2023

The “mayor of Flavortown” is bringing his third restaurant to the Las Vegas Strip. Guy Fieri is set to open Guy Fieri’s Flavortown Sports Kitchen this summer at the Horseshoe. Part of Caesars Entertainment’s ongoing rebrand of the former Bally’s, it will replace the former Burger Brasserie.

Guy Fieri
Fieri starred as the mayor of Flavortown in a Super Bowl LVI ad for Bud Light. (Image: GQ)

According to a Caesars press release, Fieri’s new restaurant “will be a prime destination for guests to watch sporting events while enjoying Fieri’s signature American-style cuisine and bold flavors.”

“Like I always say, ‘Go Big or Go Home,’ and that’s exactly what we’re doin’ now by bringing Flavortown Sports Kitchen to Vegas, baby!” Fieri said in the press release. “Between my days as a UNLV Runnin’ Rebel, my flagship Guy’s Vegas at The LINQ, and El Burro Borracho, Las Vegas is my second home. It’s about time we plant the Flavortown flag at the Horseshoe to create the best place to eat, drink, watch sports and bet in the city. Let’s go!”

Guy Fieri’s Flavortown Sports Kitchen will mark the celebrity chef’s third eatery at a Caesars property on the Vegas Strip. He also operates his flagship Guy Fieri’s Vegas Kitchen at The Linq (noted for its loaded stack of trash can nachos) and Guy Fieri’s El Burro Borracho (Spanish for “drunken donkey”) at the Rio, a resort whose operation agreement with Caesars expires later this year.

According to Scott Roeben of Casino.org’s own “Vital Vegas” blog, celebrity chef-owned restaurants entail the chef’s approval on concept, interior design, and menu. Then the chef is typically out of the picture, except for an annual obligatory visit. In exchange, they typically take 5% of the gross revenue.

In Vegas, Fieri also owns Guy Fieri’s Flavortown Kitchen, a delivery-only “ghost kitchen” with no physical location that has its food prepared by other restaurants. He owns Guy Fieri’s Tailgate Kitchen & Bar at Allegiant Stadium. And he previously announced plans to open a Chicken Guy at the Las Vegas North Premium Outlets in downtown Las Vegas, where it will replace a former Claire’s retail store.

Designed by Aria Group Architects, Guy Fieri’s Flavortown Sports Kitchen will span 6,540 square feet and seat up to 279 throughout the dining area, bar, and rotunda. It will feature a private lounge and a 360-degree island bar with decorative liquor displays and LED screens for sporting games.

The eatery is the latest addition to a Horseshoe lineup that includes Jack Binion’s Steak, which debuted last summer, and the Nosh Deli. It will soon expected to include chef Martin Yan’s M.Y. Asia.

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