Entain upgrades OpenGaming partnership with SG Digital  

By | March 8, 2021

Scientific Games Corporation (SGC) has announced a major contract renewal, as its SG Digital unit will continue to power the iGaming portfolio of FTSE100 gambling group Entain Plc.

Updating investors, SGC confirmed that SG Digital has secured a further three-year extension to its existing partnership, which will see Entain’s brands continue to be serviced by the OpenGaming ecosystem as lead games and content aggregation platform.

Launched in 2019, OpenGaming is a custom-built end-to-end games management system, allowing SG Digital partners instant access to over +3000 igaming titles from SGC accredited and licensed games suppliers.  

OpenGaming is recognised at the industry’s most comprehensive content aggregation platform, saving its partners valuable time and integration resources, whilst minimising market-by-market game compliance costs.

“Over a number of years, OpenGaming has been a key component of our online gaming offer, helping to establish it as the world’s biggest and best casino portfolio. Extending our partnership with Scientific Games will enable us to continue to build our market share in regulated markets in Europe and beyond,” said Valery Gelfman, Chief Product Officer at Entain.

“We’re committed to OpenGaming and look forward to delivering even more exciting content to our ever-increasing player base.”

Extending the partnership, Entain stated that it would amplify OpenGaming provisions as the FTSE company modifies its iGamging service across multiple European jurisdictions, including Germany, due to the compliance requirements deemed necessary of new regulatory regimes.   

Dylan Slaney, SVP Gaming, Digital at Scientific Games, said: “We have an extensive roadmap of exciting new titles that Entain brands will receive over the coming months through our content aggregation platform. With the robust regulatory tools that are embedded within OpenGaming, we’re in the perfect position to provide valuable support for Entain as the group grows its reach within regulated markets.”

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