All the new features on TikTok come from the Chinese platform, analog TikTok, Douyin. The experts see what works and what does not, based on Douyin’s experience, since 2016.
And live streams boom was firstly seen on Douyin. Moreover, this tendency has become an example of successful commerce with generated sales.
According to NBC, more and more accounts on TikTok sell different products via live streams. Thanks to this content form, some of the influencers have already reached over 100 000 followers.
Seeing Douyin’s experience, the experts try to predict the next trends on TikTok. More features on live streams, direct collaborations with the brands, and shopping buttons are among them.
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