With the opening date for the regulated iGaming market in the Nehterlands drawing nearer, the Keurmerk Verantwoorde Affiliates (KVA) started granting Quality Marks for Responsible Affiliates to the online casino advertisers.
The project was put in place to ensure that the online casino affiliates adhere to the Dutch gambling law. The KVA will grant its’ quality mark to affiliates, which have successfully undergone the compliance check and have shown complete transparency in their operations.
As with the Dutch license are accountable for all advertising, which is made in their name, the responsibility of an affiliate becomes vital. So, the KVA’s mark presence on the casino marketing app or website can seal a partnership.
Affiliates must follow KVA’s code to be marked as responsible
In May of this year, the KVA has drawn up its code of conduct, which defines the regulations that the casino affiliates must comply with. The code states that the advertisers must adhere to:
laws on recruitment, advertising and prevention of problem gambling;
policies on licensing online games of chance;
policies on responsible gaming.
According to the latest gambling news, three licensed Dutch gambling affiliates have already received the quality mark from KVA.
Read more: Guide to opening an online casino in the Netherlands
Read more: All you need to know about the Netherlands gambling law