According to the latest news in the betting sector, the French gambling regulator, L’Autorité Nationale des Jeux (ANJ), has reviewed marketing practices of sports wagering operators at EURO 2020 and issued a statement on the matter.
In the report, ANJ highlights that during the European championship, some questionable wagering practices have been unfolded, and the line has been crossed in terms of advertisement pressure with many ads targeting young audiences.
ANJ launches action projects to address the issue
On July 20, the French regulator held a discussion with major bookmaking ops on the topic of responsible advertising. At the end of the debate, a detailed plan was mapped out to address all the current problems in the betting sector. ANJ plans to launch several projects in the bookmaking vertical that will come into force by the end of 2021.
Firstly, the regulator addresses the issues of the responsible advertisement in the following ways:
request a mid-term review of marketing strategies from all bookmaking operators with a possibility of sanctions in case of non-compliance;
hold a stakeholder consultation for advertising at the start of the academic year;
launch practical advertising guidelines for betting operators by the end of the year.
In addition, ANJ is going to review wagering limits and define “reasonable” bonuses with the possible increase of limitations.
On September 21, 2021, the betting authority will organize a seminar to define what is “pathological gambling”, as it seems that every French operator has its own understanding of the term.
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